Market Research

To make informed decisions, refine your strategies, and achieve success in a competitive marketplace, you need the right insights and data. We take your business problem, help you define your objectives and set upon developing the research and discovering the insights to help you shift the dial.

Our Market Research and Insight Services

We’re here to make market research easy, useful, and tailored to your needs - no matter the size of your business. Whether you're testing an idea, launching a product, or just want to better understand your customers, we can help you find the right approach.

Every quote we provide is fully customised. To recommend the best option and give you an accurate cost, we’ll first need to understand what you're hoping to learn and why.

When businesses reach out to us, we usually ask for a few details to get started:

1. A bit about your business – and what decisions the research will help you make

2. Your goals – what you’d like the research to deliver

3. The topic – what area or issue you want to explore

4. Your audience – who you'd like to include in the research, such as:

   • Existing customers or people who don’t know you yet

   • Certain locations or regions

   • Specific types of people, like outdoor adventurers, foodies, pet owners, etc.

5. The practical bits – your timeline, budget, and anything else we should know

6. Other requirements – anything unique to your business or idea

If you’re not quite sure where to begin, don’t worry. We offer a free, no-obligation chat to help you shape your goals and explore the market research options that could work for you.

Take a look at the options listed to learn more about what we offer - or get in touch and let’s talk about what you need.

Online Surveys

We design and develop a questionnaire for deployment online to your target audience. An insights deck is produced based on the survey data and we collaborate on the findings with you to evolve your strategy based on the research.

Customer Satisfaction

Satisfied customers are much more likely to organically promote your company or brand, often alleviating the need for expensive advertising budgets. We can measure your customer satisfaction levels, uncover what’s working, what’s not, and where you can improve to keep your customers coming back.

Concept Testing

Test different ideas - from packaging to pricing to new services - and see what resonates before going to market.

Interviews

To generate deep understanding of your target market -exploring consumer behaviours, preferences, motivations, and product needs in rich detail. One-on-one interviews offer the space for people to share honest insights and experiences, helping you uncover the why behind their decisions.

Employee Engagement

Get honest, actionable feedback from your team so you can build a workplace people are proud to be part of.

General Market Research

Cognite Insight can undertake in-depth market research, analysing market needs, size, the competitor landscape, macro-economics factors and other metrics to develop insights reports and recommendations specific to your requirements.